How might we enable users of Watson AI to access all their products, while exploring new ways to infuse AI?
The new experience
New experience: transforming the way users try out AI products
Re-designed an interactive site that features IBM Watson’s top Cloud offerings in response to user feedback. This resulted in much higher engagement — product sales through the site increased by 33%.
The old experience
Old experience: lacked a clear purpose
The old page lacked a clear purpose for the user, but rather presented a collection of “getting started” materials, across the AI portfolio, that many users reported were not helpful. Users also complained that they wanted to be able to access their existing Watson products from this experience. The page also lacked an updated, and engaging visual design.
Interactive demos for products
Demos for each product allow users to interact with an AI experience, and sign up for a free trial before beginning a paid plan.
Also a place to access existing products
In addition to discovering new products and services, users can also access their existing Watson AI products. This was a direct request from users that led to a transformation of the experience to be one for both productive use and discovery.